[brand:name] Brand Ambassador Program

[brand:name] works with food and lifestyle influencers in many ways including:

  • Recipe Development
  • Recipe Testing
  • Sponsored Posts
  • Giveaways
  • Sponsored Ingredient Listings
  • How To Videos and/or Endorsements
 

[brand:name]’s Brand Ambassador program partners with influencers on a case-by-case basis in the following ways:

  1. Recipe Developers create original recipes on behalf of [brand:name], photograph them, assign the recipe ownership rights to the brand, and then promote those recipes through their social media channels and blog. So their role is multi-faceted. They are recipe developers, advocates of the brand, referral sources, and traffic drivers back to our website. This is a paid partnership. As such, when we partner with recipe developers we look for the following:

    • Strong baking skills and baking knowledge. While formal training is not a requirement, all potential brand ambassadors are reviewed by [brand:name]’s corporate chef.
    • Professional quality photography skills.
    • An active and engaged following on social media.
    • A style, tone, voice, and audience aligned with [brand:name]’s target audience.
    • An audience that primarily resides in our target markets (TX, LA, AR, MS, AL, FL, NC, SC, GA, VA)
    • A balance between sponsored and organic posts. We only partner with true fans of the brand so when they tell their followers they love our product, that endorsement is authentic.
    • A per-recipe fee that aligns with the influencer’s skills and audience size.
    • Creativity and professionalism.
    • Brand exclusivity.
  2. Recipe Testers work with [brand:name] to test audience-submitted recipes, as well as modernizing recipes from our vintage cookbooks. When we partner with recipe testers we look for the following:
    • Strong baking skills and baking knowledge. While formal training is not a requirement, all potential recipe testers are reviewed by [brand:name]’s corporate chef.
    • Professional quality photography skills.
    • A per-recipe fee that aligns with the tester’s skills.
    • No posts promoting any competing brands within the last 6 months.
  3. Brand Ambassadors consists of up-and-coming influencers who are strong advocates of the brand. Opportunities could include sponsored ingredient listings, promoted products, co-branded recipes, giveaways, and/or brand testimonials.
    • Strong baking skills and baking knowledge. While formal training is not a requirement, all potential brand ambassadors are reviewed by [brand:name]’s corporate chef.
    • A sponsorship fee that aligns with the influencer’s skills and abilities.
    • Brand exclusivity.
  4. Lifestyle & Crafts. [brand:name] works with lifestyle, crafts and family-focused influencers to promote the activities in our Kids in the Kitchen program. We look for the following:
    • Professional quality photography skills.
    • An active and engaged following on social media.
    • A style, tone, voice, and audience aligned with [brand:name]’s target audience.
    • An audience that primarily resides in our target markets (TX, LA, AR, MS, AL, FL, NC, SC, GA, VA)
    • A balance between sponsored posts and organic posts. We only partner with true fans of the brand so when they tell their followers they love our product, that endorsement is authentic.
    • A sponsorship fee that aligns with the influencer’s skills and audience size.
    • Creativity and professionalism.
    • No posts promoting any competing brands within the last 6 months.
If you are interested in working together, we want to hear from you!

Work with us!

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